Sky Sports have apologized to Nottingham Forest after a “comedy” skit mocked manager Steve Cooper’s performance.
A skit on the network’s fantasy football show took viewers to the Forest dressing room where Serge Aurier was signed.
In it, presenter Elis James appeared to have significantly altered his face with one eye almost closed to evoke a laugh.
Not only at Forest, but also senior executives at Sky were appalled by the at best clumsy attempt at humor.
Insiders have revealed that those who work at Sky’s football division – which relies on maintaining healthy relationships with the clubs it covers – were deeply unimpressed.
“How on earth could anyone think that’s a good idea?” said one.
“For one thing, it’s crass, not funny, and cruel. Apart from that, Sky Sports works regularly with these clubs and counts on having a good relationship with them. It didn’t go over well at all.’
The show, a revival of Frank Skinner and David Baddiel’s 1990s hit, resurfaced this year after an 18-year hiatus and is shown on the Sky Max channel.
James plays Cooper and pokes fun at Forest’s massive summer deal, which has seen them add over 20 new faces. James presents Aurier with a shirt numbered 4,345 in a crowded dressing room.
Matt Lucas then stars as Luciano Pavarotti in a not-so-subtle confrontation with Forest owner Evangelos Marinakis.
Forst declined to comment.
Sky Sports confirmed an apology.