Newcastle United are set to appoint Peter Silverstone as chief commercial officer as off-the-field rebuilding gains momentum.
He spent seven years at Arsenal, four of those in a senior commercial role and before that as Business Development Director.
Silverstone are tasked with improving Newcastle’s commercial revenues as they seek to compete with the world’s best clubs and push the boundaries of FFP.
His arrival follows the appointment of sporting director Dan Ashworth and chief executive Darren Eales.
The Magpies announced on May 30 that they had reached an agreement with Ashworth’s former employers Brighton to release him from his contract following his resignation in February. His appointment was approved by the Premier League in early June.
Appointed by Amanda Staveley’s consortium to oversee the club’s “overarching sporting strategy, football development and recruitment at all ages”, Ashworth works closely with head coach Eddie Howe, academy director Steve Harper and recruiting director Steve Nickson.
He helped oversee a £123m spending spree over the summer, including the £63m capture of highly-rated Sweden striker Alexander Isak.