Fans who attended some of sport’s biggest events during the summer of 2022 collectively took over 1.7 million actions to help protect sport from climate change.
Sky Zero has reported 1.74 million “tangible” actions taken by fans over the summer, with fans also making nearly 10,000 pledges to Sky Zero activations at one location across the country.
In a summer when fans across the UK flocked to sporting events such as the 150th Open, the British Grand Prix, the Super League’s Magic Weekend and The Hundred, supporters showed their efforts to help fight climate change.
advised by Rarely Experts in partnership with Count us Sky verified the results and assessed the impact of actions taken by fans to arm them with actions they can take based on accessibility and the impact on emissions and broader system changes.
Jonathan Licht, Managing Director of Sky Sports, said: “Climate change is a threat to sport and society at large and we are very passionate about encouraging sports fans to take action and make changes in their own lives.
“To see sports fans taking more than 1.7 million tangible actions over the summer of elite sport is great to see and shows what we can continue to make a difference when all sectors of the esports industry come together to take action.”
Some of the key actions supporters have taken include recycling waste, eating less meat, refilling water bottles and using more environmentally friendly modes of transport when traveling to or from the venues.
1.25 million fans reused or recycled their waste as 65% of the 150th Open attendees either bought or brought a reusable bottle using the Old Course’s free fuel stations.
An estimated 600,000 bottles were refilled at Silverstone during July’s British Grand Prix, which was won by Ferrari’s Carlos Sainz.
And 50% of visitors to the Hundred this summer traveled to venues by more eco-friendly means than they used to, with 69,000 additional supporters at venues choosing a plant-based or vegetarian option over the summer.
That over 1.7 million fans would take environmentally friendly measures when attending sporting events underscores the commitment, reaffirmed in last year’s Glasgow Climate Pact, to limit global warming to 1.5°C to avert the worst effects of climate change .
And the overwhelmingly encouraging results came a year after the first carbon-neutral football game – dubbed Game Zero – was played at Tottenham Hotspur Stadium in September 2021, when Spurs met Chelsea.
Because the arena is powered entirely by renewable energy and both teams arrive on buses powered by green biodiesel, fans in attendance bought 94% more vegetarian and plant-based meals.
Sky Sports viewers can also watch Football’s Toughest Opponent, a documentary exploring the impact of climate change on football, how football contributes to climate change and what governing bodies, clubs, managers and players are doing to tackle the climate catastrophe.
Contributors include Ben Mee, Chris Smalling, Jen Beattie, Petr Cech, Ralf Hassenhuttl, Serge Gnabry, Sofie Junge Pedersen and UEFA’s Michele Uva.
Sky has committed to becoming carbon neutral by 2030 and has pledged to help educate fans about the impact climate change is already having on the world of sport.