LOS ANGELES (KABC) — From new food, new bars, and new grab-and-go marketplaces, there will be plenty to see in the Crypto.com Arena for a game next season.
“If you lived in a house for 23 years, you would definitely modernize and renovate during that period. An arena is no different, especially one with 250 events per year,” said Michael Roth, vice president of communications at AEG.
New dining options include local favorites Dirt Dogs and flavors from different neighborhoods of Los Angeles.
Crypto.com Arena is adding Amazon-powered grab-and-go marketplaces where you can scan your credit card, grab a snack, and walk out—all without checking out.
“Crypto.com is one of our great partners and they really wanted to push the technology in this space,” said Danielle Snyder, Guest Experience Visionary for AEG. “It’s one of the ways we can offer our guests a great convenience while also leveraging new technologies that really care about what our guests want.”
One of the new amenities is a new sports bar exclusive to Lakers and Kings season pass members. It is open to the public during Clippers games and concerts for pre, during and post-game food and drink.
“Impact Sports Bar and Grill was a natural place that could easily become an exclusive spot for our season ticket members to really, truly enjoy this space that feels private, special and sublime,” said Snyder.
Also upgraded is the Champions Club, which is twice the size of the previous Champions Room and offers all-inclusive food and drinks for guests. AEG, the company that owns Crypto.com Arena, says it’s time to modernize the building for an LA marketplace that offers multiple competitive entertainment options.
“We had to modernize this building. We thought the bones were amazing,” said Lee Zeidman, President of Crypto.com Arena. “It has been beautifully cared for by the men and women who work here, take great pride in the people who care for it and we felt it was time to catch up with the Joneses in terms of their work .”
This is just the first phase of AEG’s three-phase plan to spend hundreds of millions of dollars renovating the Crypto.com Arena over the next three years.