Google had raised concerns about a violation of its policies that prohibit content such as threats and incitement to violence.
Alphabet Inc.’s Google has approved former US President Donald Trump’s social media app Truth Social for distribution on the Google Play Store, a company spokesman said.
Trump Media & Technology Group (TMTG), which operates Truth Social, is expected to make the app available on the Play Store soon, Google said on Wednesday.
TMTG did not immediately respond to a request for comment.
Truth Social, which launched in the US on the Apple App Store in February, was previously unavailable on the Play Store in August due to insufficient content moderation, according to a Google spokesman. Google had raised concerns with Truth Social about violations of its Play Store policies, which prohibit content such as physical threats and incitement to violence.
Without the Google and Apple stores, there is no easy way for most smartphone users to download Truth Social.
Google’s Play Store is the primary way for Android phone users in the US to download apps. Android users can get apps through competing stores or download them directly from a website, although this often requires additional steps and security permissions. Truth Social was available this way even when Google blocked it on the Play Store.
Android phones make up about 40 percent of the US smartphone market.
Truth Social restored Trump’s social media presence more than a year after he was banned from Twitter Inc, Facebook and Alphabet Inc’s YouTube following the January 6, 2021 US Capitol riots after he was accused of breaking news to have posted that incited violence.
TMTG is committed to providing an “engaging and censorship-free experience” on Truth Social that appeals to a base who believe their views on hot topics like the outcome of the 2020 presidential election have been removed from mainstream technology platforms.
News of Google’s approval was first reported by Axios.