Whitney Houston is considered one of the most successful and greatest singers of all time. She broke numerous records on the Billboard charts and was also successful on tours around the world. Much of their success can be attributed to Clive Davis’ ingenious marketing strategy, which involves him thinking outside the box. A perfect example of his different mindset is the location chosen by Houston to film the music video for So Emotional.
“So Emotional” is the third single from Houston’s second album, Whitney. The single was preceded by “I Wanna Dance With Somebody” and “Didn’t We Almost Have It All”. The single was released in October 1987, and unlike their previous music videos, Houston’s team chose an unusual location to film the image.
The music video shows Houston performing in front of thousands at a concert, with Houston donning a black leather jacket, white t-shirt and jeans. As it turns out, the music video was shot in front of 2,500 fans at Lehigh University’s Stabler Arena in Bethlehem, PA. The 1987 Morning Call article on filming reported that in the days leading up to filming, fans were given entry through free tickets given away at area record stores. The video was shot while Houston took a brief break during her Moment of Truth World Tour.
“So Emotional” made history as the first music video to be shot in the arena. Houston rehearsed at the arena for 17 days during the summer of ’87 in preparation for recording. Fans of all ages flocked to the shoot to get a glimpse of the star and hopefully see their faces in the video.
Houston has been on the rise with consecutive No. 1 hits since their debut release in 1985. Their record label had to make sure they kept up steam with the release of their second album. And as it turned out, the momentum was there.
“So Emotional” reached #1 on the Billboard Hot 100, becoming her sixth consecutive #1 and a dance chart hit. Her first five No. 1 hits were “Saving All My Love for You”, “How Will I Know”, “Greatest Love of All”, “I Wanna Dance with Somebody” and “Didn’t We Almost Have It All”. . ”
“So Emotional” was eventually declared the sixth best charting song of the year. It was the fourth most played song on the club charts.
Due to the release of her next single Where Did Broken Hearts Go, all singles out Whitney reached #1 on the US Hot 100, making Houston the first female artist to have four #1 hits from one album. She was also the first to have seven consecutive No. 1 hits, surpassing the Beatles and the Bee Gees, who each had six consecutive No. 1 hits.
Houston also did well in the awards show, earning a Grammy for Best Female Pop Vocal Performance for “I Wanna Dance with Somebody.”
Whitney became one of the best-selling albums of all time. It was certified Diamond in 2020 and has sold over 10 million copies.
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