Monday, October 3, 2022

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HGTV’s Erin Napier Opens Her Dream Store

After Erin Napier sparked a lot of online speculation about her next big project in her small town of Laurel, Mississippi, the HGTV star and her friends have revealed what type of store she’ll be going to next — and it’s one she’s been thinking about for a long time. has dreamed.

The “Home Town” star sparked much online speculation on September 7, 2022, when she posted an Instagram photo of a quaint shop window, saying it was “deadly” not being able to share what she was working on.

Inside the store, large floor-to-ceiling banners were made to look like the spines of vintage books, including one called “Porch Party,” written by “Napier.” Another banner from a book had the word “Laurel” on the spine and the year 1882, the year Laurel, Mississippi—the birthplace of the Napiers—was established as a logging camp. There was also one titled “Scotsman” and another titled “Portside”.

Many fans suspected that Erin was building a bookstore, given her love of reading. But her colleagues at Laurel Mercantile, the home improvement store that Napiers and some friends own, have spilled the beans on their blog: the building they’re renovating in downtown Laurel will become a candle shop that will also sell scented soaps and room sprays.

That explains why the words ‘every scent tells a story’ are displayed in the shop window. In addition, the titles on the book banners are actually all names of existing candles sold at Laurel Mercantile.

It turns out that the secret that Erin said “killed” her not to tell wasn’t such a big secret after all. The Laurel Mercantile blog actually featured news about the candle shop in July 2022, but it seems neither Erin nor her fans realized the secret was out yet when she unveiled the unfinished storefront in early September. However, a mystery still lingers around the store, as the blog hinted at special design elements of the store that are being kept secret: “Without spoiling the surprise, let’s just say the decor, theme, and customer experience will blow even the stupidest of noses. ”

Ten years ago, one of the Napiers’ closest friends and business associates, Josh Nowell — who can often be seen in “Home Town,” the building where the candle shop will be housed, bought long before the TV show even existed. In 2022, extensive renovation work on the two-storey building, which dates back to the early 20th century, began.

“This building is quite special because I used to live across the street from it,” Nowell said on the blog. “I knew I wanted to see it evolve into something worthy of its history, and thankfully we’re starting to see it change back to its original form.”

Nowell spent years researching the history of the building, which has housed Marcus Furniture for decades. In 1936 it was renovated with an Art Deco vibe, with an architectural glass called vitrolite covering the entire front of the building, which became a tourist attraction for a while. But times changed, businesses left, and downtown Laurel stood still for decades.

The fully restored candle shop will continue the robust revitalization that the Napiers, along with their business associates and many city dwellers, have undertaken in recent years to bring Laurel back to life.

Erin’s role at Laurel Mercantile is as the head of development for their candle line; not only does she have a passion for scents, but also a special gift for noticing and recalling them, which she wrote about in a May Instagram post.

“Smell memory. Gosh, such a big part of who I am and what I’ve been reading about lately is called “core memories,” she wrote. “This is a strange ability that I have had since childhood, the ability to photograph events and people and things in my life from a scent. But I also reverse engineer it: The day I smell something new and delicious, I remember everything about that scent, internalize it, and create a way to go back to that time by sniffing a candle.”

As an example, she has previously said on Laurel Mercantile’s blog that her earliest scent memory recalls “exactly what my mother’s perfume smelled like in 1991, when I was six years old.”

She turned many of her scent memories into the store’s best-selling candles, soaps, and sprays. For her, each of them evokes certain emotions that take her back to specific times and places in her life.

Nowell liked the idea of ​​turning the building he bought ten years ago into a candle shop. “We wanted to build a candle shop that will celebrate the power of scent because we believe they can transport you to the past or take you elsewhere,” he said.

The candle shop is set to open on West Oak Street in Laurel sometime this fall, and Erin is working on a new line of candles for the holiday season.

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