For the Italian lingerie label Intimissimi, Heidi Klum and her daughter Leni stood in front of the camera in their underwear. Fans were angered by this.
Graced in December 2020
Heidi Klum for the first time together with his daughter the cover of the German “Vogue”. Since then, the 18-year-old has become an integral part of the fashion world. Her latest hit: an advertising campaign for Intimissimi underwear brand. Leni Klum poses for the camera in lacy lingerie, but not alone, but with her mother Heidi – and this seems to irritate some of her fans.
Shortly after the first images of the advertising campaign were published, Leni Klum shared with her more than 1.5 million followers a clip that provides insights into the shoot. The first compliments quickly accumulated in the comments column. “You both look stunning”, you can read there, for example. “So cute! I love the special bond these two have,” wrote another user.
Some followers, on the other hand, aren’t as impressed with the mother and daughter footage. “This is bizarre,” commented someone under the video. “Am I the only one who feels weird to see half-naked mom and daughter dancing around?” Asked another user. Also read: “Very strange, I love these women, but this campaign does not encourage me to buy now, it is deterrent, who dances half naked with their mother?”
The Intimissimi press release states that the new campaign is synonymous with “self-confidence, joie de vivre and love”. “Love of self. Love and support between women. Love between mother and daughter”. Heidi Klum was chosen because she was “a woman of power par excellence”, while Leni embodies “natural lightness” and shows “that strength is not a question of age”.