Thursday, December 1, 2022

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Behind the company that owns Balenciaga following the drama of the advertising campaign

Balenciaga’s owner, Kering, was called by Nicolas Ghesquière.

The French fashion designer, 51, previously worked as creative director of Balenciaga from 1997 to 2012. Currently, he is artistic director of Louis Vuitton, a position he has held since 2013.

On Friday, November 25, Ghesquière took to his Instagram story to criticize his former employer.

“When I left @kering in 2012 I felt disconnected and hurt by [their] values ​​and dishonesty,” he wrote to his 950,000 followers.

The comment follows online backlash over Balenciaga’s recent holiday ad campaign, which featured children holding teddy bears dressed in bondage gear.

The luxury fashion brand, founded in 1919 by Spanish designer Cristóbal Balenciaga, apologized on Tuesday.

“We sincerely apologize for any offense our holiday campaign may have caused. Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms,” ​​a shared the company via its Instagram story.

Balenciaga also acknowledged the backlash in another image that made the rounds on social media. In a separate campaign photo for her Spring 23 collection, eagle-eyed Twitter users noticed what appeared to be a 2008 Supreme Court decision hidden behind a handbag.

the United States v. williams decision criminalized the pimping of child pornography. It is unknown if these documents were used in the Spring 23 photo shoot.

“We apologize for posting disturbing materials in our campaign. We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved material for our Spring 23 campaign photo shoot,” Balenciaga continued in its statement. “We strongly condemn child abuse in all its forms. We stand up for the safety and well-being of children.”

Gabriele Galimberti, who photographed the holiday ad campaign but is not associated with the Spring 23 collection, also spoke out after receiving “hundreds of hateful emails and messages”, he wrote via Instagram .

“I am not in a position to comment on Balenciaga’s choices, but I must stress that I had no right in any way to choose either the products, or the models, or the combination of the same. As a photographer, I I was only and only asked to light the given scene, and take the shots in my signature style.As usual for a commercial shoot, the direction of the campaign and the choice of exhibits are not in the hands of of the photographer,” Galimberti said on Wednesday.

“I suspect that anyone prone to pedophilia searches the web and unfortunately has too easy access to images that are completely different from mine, absolutely explicit in their awful content. Lynchings like these are directed at the wrong targets, and divert attention from the real problem, and the criminals.”

Galimberti also clarified that he did not photograph the image of the court document. Social media users had grouped the photo with his photos, making it look like he had taken it too.

“I have no connection with the photo where a Supreme Court document appears,” he said. “This one was taken from another set by other people and was falsely associated with my photos.”

Galimberti said Pleasemynews the Spring 23 campaign was “made weeks before my first contact with Balenciaga”.

Balenciaga also confirmed Pleasemynews that Galimberti “was not involved in any way” with the Spring 23 collection.

A rep for the brand clarified that they are “actively investigating the content of the Spring 23 campaign and taking legal action against the parties responsible for creating the Spring 23 set and including unapproved elements.” for this campaign photoshoot.

Kering is the French company that owns Balenciaga, Gucci, Alexander McQueen, Yves Saint Laurent and other luxury brands.

In addition to Nicolas Ghesquière, Internet users also criticized Kering.

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